Adjust scale or specify baseline shift
Horizontal scale and vertical scale specify the proportion between the height and width of the text. Unscaled characters have a value of 100%. You can adjust scale to compress or expand selected characters in both width and height.
Baseline shift controls the distance that text appears from its baseline, either raising or lowering the selected text to create superscripts or subscripts.
- To adjust scale, enter a new percentage
for Horizontal Scale
or
Vertical Scale 
in
the Character panel, or drag the underlined value. -
To
specify baseline shift, set a value for Baseline Shift
in
the Character panel. A positive value moves horizontal
text above and vertical text to the right of the baseline;
a negative value moves text below or to the left of the
baseline.